Alistair Beattie

What the Heck Is Display Advertising, Anyway? And Who Cares?

Shameless self-promotion, but I was pleased that some of my thoughts from Ad Age made it to some commentary on the Huffington Post. 

Jarvis Coffin: What the Heck Is Display Advertising, Anyway? And Who Cares?.

As we see CPM crashing all around us to new lows, there's a significant problem in the revenue models of a lot of the sites that we take for granted. The 'net has become so dependent on "free" and "abundance" but the truth is that most people have a few favourite sites and stick to them for their news, opinion, entertainment and so it. As with all things the environment is strongly Darwinian once you go beyond pure hobbyist UGC. 

Mobile+Social+Africa!

Social Media in Africa, Part 1 - ReadWriteWeb.

Ex-Britvic director attacks “new” media

Ex-Britvic director attacks “new” media.

Old and New actually. I'm sure (hope) he was only talking about fmcg, but would be good to see a transcript. If the ATL model is broken due to excessive overheads, and the new media is just ineffective and unproven (in his opinion), then what's a brand to do when consumers ignore them and switch without thinking to the retailers own-brand, and half-price, alternatives.
Brands solely based on broadcast can seem boring, unresponsive and insular.

Misreading The Cluetrain Manifesto - ReadWriteWeb

Cartoon: Misreading The Cluetrain Manifesto - ReadWriteWeb.

Annoying Hovis Advert

Big new advert, watercooler moments, people seem to like it, some love the nostalgia.

Google the campaign line "As good today as it's always been"

This is the first result (Hovis are #2 incidentally)

http://www.flickr.com/photos/8050359@N07/2400641245/

So less relevant, and less linked to, than a photo on flickr, featuring an old bus.

The open distributed business wins...

...and as a consequence of winning starts to look like a monopolist.

Fight Google by competing with it rather than feeding it | Media | The Guardian.

"Note, as a Google executive did for me, that pricing for these ads is not set by Google and Yahoo - which is the danger of monopolies - but by the market in an open auction."

"Amusing Signs and Naked Friends"

The Participatory Panopticon is a world of always-on, networked, personal video cameras. Video streams timecoded and geotagged with live distribution and comment systems; integrated with social networks and (no doubt) commercial messages. "Neta" or not?

WorldChanging: Your Cameraphone: a Harbinger of a Massive Social Transformation.

Online Video Consumption Explodes

Watch Out TV: YouTube is Taking Over - ReadWriteWeb.

It's not over yet, hardly even started. At the end of the day though it doesn't really matter...who cares about the underlying distribution models as long as the video flows. Consumers are choosing to watch new forms of content on new devices in new places.

GreenPIX: Architectural Display

Link: GreenPIX: Home.

Wired: Buildings as display surfaces.
Tired: Projections

Fun automatic ad clicker for google adwords

Link: Fun automatic ad clicker for google adwords.
At home I block all ads. You should try it. The majority of sites are improved, who knew?
However, I feel bad because I'm not giving money back to the sites that I like. We're all going to have to get used to it, longtail economics in blogging are ad supported.
This is a great hack, my favourite sites get paid, I still don't see or have to click on anything. Good news for bloggers, good news for me, bad news for advertising. Soz.