Alistair Beattie

Ex-Britvic director attacks “new” media

Ex-Britvic director attacks “new” media.

Old and New actually. I'm sure (hope) he was only talking about fmcg, but would be good to see a transcript. If the ATL model is broken due to excessive overheads, and the new media is just ineffective and unproven (in his opinion), then what's a brand to do when consumers ignore them and switch without thinking to the retailers own-brand, and half-price, alternatives.
Brands solely based on broadcast can seem boring, unresponsive and insular.

Greenwood's Law

Urgency

Royally early adopters

Evidently, the Queen sent her first email in 1976.
This week she's visiting the team at Google who made her YouTube channel

Worth a read if you like the archaelogy of the early consumer internet:

The 50 most significant moments of Internet history - Crave at CNET.co.uk.

Misreading The Cluetrain Manifesto - ReadWriteWeb

Cartoon: Misreading The Cluetrain Manifesto - ReadWriteWeb.

Mainly unsurprising, good data

Planner Survey Results 2008

View SlideShare presentation or Upload your own. (tags: lefevre heather)

Annoying Hovis Advert

Big new advert, watercooler moments, people seem to like it, some love the nostalgia.

Google the campaign line "As good today as it's always been"

This is the first result (Hovis are #2 incidentally)

http://www.flickr.com/photos/8050359@N07/2400641245/

So less relevant, and less linked to, than a photo on flickr, featuring an old bus.

Spore Marketing: The double edged sword

Amazon.co.uk: Spore (Mac/PC DVD): PC & Video Games.

Spore was carefully hyped and carefully teased into market with a real understanding of the digital generation. So far so good. Sadly the game doesn't deliver - it's great in theory but the experience is awkward and repetitive. There's a DRM issue which is starting to generate a huge amount of noise as well.

And on top of all that, I bought a copy immediately without checking any consumer opinions. £40! Will I never learn?

That said, I spent about 4 days playing it and had some fun along the way. My favourite moment is when you start to encounter little versions of yourself from earlier stages on the evolutionary ladder. It's all relative, especially your relatives.

The open distributed business wins...

...and as a consequence of winning starts to look like a monopolist.

Fight Google by competing with it rather than feeding it | Media | The Guardian.

"Note, as a Google executive did for me, that pricing for these ads is not set by Google and Yahoo - which is the danger of monopolies - but by the market in an open auction."

twistori

twistori.

Listen to the hope, fears and desires of everyone everywhere (kind of).