What the Heck Is Display Advertising, Anyway? And Who Cares?
Shameless self-promotion, but I was pleased that some of my thoughts from Ad Age made it to some commentary on the Huffington Post.
Jarvis Coffin: What the Heck Is Display Advertising, Anyway? And Who Cares?.
As we see CPM crashing all around us to new lows, there's a significant problem in the revenue models of a lot of the sites that we take for granted. The 'net has become so dependent on "free" and "abundance" but the truth is that most people have a few favourite sites and stick to them for their news, opinion, entertainment and so it. As with all things the environment is strongly Darwinian once you go beyond pure hobbyist UGC.
